Eric Orton and the B2R team didn’t design a shoe to fit into a category. We didn’t design a shoe to follow a fad. Many of the choices offered today are distractions from what we are born to do: Run. A running coach like Eric knows that, so the B2R team designed the most appropriate shoe for runners, period.
Because we reject the idea that a shoe should be designed to change your foot’s function, B2R’s shoes allow the foot to work and perform naturally. To put the feet to work, we separated the big toe, allowing it to articulate, providing balance and power. It also creates a gloved fit that holds a narrow or wide foot in place, securing it without confining it. (Size Chart)
B2R Road Performance Shoe - Buy Now...


- All-purpose, everyday road shoe with breathable mesh upper
- Perfect for high-mileage minimalist runners, and those looking to make the transition to an appropriate natural performance shoe
- Zero-drop (the difference in mid-sole/outsole height between the heel and the forefoot is approximately 0 mm)
- Low profile 13mm Stack Height: Midsole 6mm, Outsole 3.5mm, Footbed 3.5mm
- Removable Insole for customized comfort - 3mm
- Weight: 6.9 ounce for Men’s shoe size 9
- Designed to fit men and women (shoes run true to size)
- FREE downloadable transition program with purchase
- Two pairs of split-toe socks included with each purchase
- Buy Now...
COMING SUMMER 2013!
B2R Trail Performance Shoe – This is the B2R’s Performance Road Shoe’s trail cousin. It is a lightweight trail shoe, designed for smoother trails and dirt paths. A great choice if your runs combine pavement and dirt. B2R split toe design for natural articulation of the big toe.

We know that our shoes will allow the feet to do the work they were meant to do and allow runners to do what they were born to do. However, no “special sauce”has only one ingredient. To complement the split toe, we carefully addressed the “last,” or how the shoe fits. Fit is what most affects performance, so we worked intimately in the design and development phase to perfect the B2R last.
We didn’t design a shoe to fit into a category; we designed a shoe to fit your foot. We refused to settle and neither should you. Eric Orton led the B2R team through countless prototypes and testing runs, tweaking features and lasts, shaving weight and sweating details. When you find your feet in our shoes, you will leave a whole new impression.